Are you posting too many product photos?
A well-lit, high-quality image can make a product look desirable and help capture attention. But here’s the problem: if your brand relies solely on product shots, you’re missing out on a huge opportunity to connect, engage, and build long-term loyalty with your audience.
People don’t follow a brand’s account just to look at products. They follow brands they relate to, trust, and enjoy spending time with. If all you show is what you sell, you miss the chance to build that connection.
People buy how a brand makes them feel
Think about the brands you stick with. It is rarely just about the product. It is about the tone, the values, the lifestyle, the feeling you get when you see their content.
Ways to add more of that:
Behind-the-scenes moments. The team, production process, and the work that goes into what you make.
Customer content: real people enjoying your product
Stories build loyalty
Product photos show what you sell, context explain why it exists. People want to know what you care about and what makes your brand different.
Ways to show that:
How your brand started and what drives it.
Customer stories and testimonials.
Everyday moments where your product fits naturally into someone’s routine.
Platforms reward interaction, not just good looks
A nice photo might stop the scroll for a second. Content that sparks comments or saves is what actually helps you grow.
Ways to encourage engagement:
Questions, polls, and prompts that invite replies.
Short-form video that shows personality.
Educational posts on the industry, production, ways to enjoy the product, etc.
Personality matters
A perfectly styled product photo can look great, but it does not say much about who you are. People connect with brands that feel human, not overly polished or distant.
Ways to show that:
Light humor or relatable moments, if it fits your brand.
Behind-the-scenes clips, even the imperfect ones.
Thoughtful replies in comments and DMs that sound like a person, not a script.
The takeaway
Product photos are important, but they should not be the whole strategy. Strong brands mix product content with storytelling, video, conversation, and customer voices.
That mix is what turns followers into customers and customers into long-term fans.
Next steps:
Look at your current feed. How many are straight product shots?
Test new formats like carousels, videos, stories, or customer content.
Focus on starting conversations, not just showing what you sell.
If you need help, email me at taylor@managemaeve.com!
