TC Craft
Services Provided: Brand Identity and Social Media Strategy, Influencer Outreach Campaign, Content Creation, Social Media Management
TC Craft is a highland tequila crafted by Master Distiller Melly Barajas-Cardenas. Made with mature Blue Weber agave, it is slow-cooked in clay ovens, naturally fermented, and distilled in small batches. The result is an additive-free, approachable tequila that’s easy for new drinkers to enjoy and still appreciated by seasoned tequila fans.
We worked with TC Craft to clearly define their brand identity, mission, values, and messaging. From this foundation, we developed content pillars with example posts, an outreach strategy, and a detailed brand guide outlining all information, how to implement it, and next steps. We provided a comprehensive guide for them to keep and led a presentation to walk their team through every element.
(Images included but blurred for client privacy.)
Brand Identity and Social Media Strategy
Influencer Outreach Campaign
We rolled out an influencer campaign with five bottles sent out each week over two months. Influencers chose the expression they preferred, resulting in a 60% success rate for free posts and features on agave-focused influencer pages.
This campaign spread awareness, reinforced TC Craft’s uniqueness, and built credibility in their niche.
Social Media Management
We managed TC Craft’s social media with a structured, consistent approach. Planning a month in advance, we created three main feed posts per week alongside ongoing community engagement. By improving visuals to align with the brand and producing original content, we strengthened their social presence and made their messaging more consistent across platforms.
With Maeve:
Without Maeve:
Sample Gallery
